MIMiC is an interactive art exhibit which challenges stereotypes around body image and gender.
Together with Christine Wallace and Paul Wong, we designed multi-iPad interactive installation.
The viewer is presented with a female form, each screen showing a section of body.
When the user interacts with any of the screens, that screen will transition from feminine or ‘soft’ imagery to masculine or ‘hard’ looking physiques.
By touching multiple screens, it’s possible to shift the overall form into masculinity, even though all the videos are captured from women.
Throughout the transition, text messages pop on the screen, ranging from positive “You’re hot” type messages when in a more feminine mode, all the way to offensive and hostile comments when the exhibit is more masculine.
All the comments displayed are actual messages sent on social media to the people filmed for the project.